AI Visibility

AI Visibility is the LLM Tool in your Prism sidebar. It shows how often AI assistants mention your brand, which pages they cite, and how you compare with your competitors. Prism asks each platform the prompts you track and saves the answers. The six platforms are ChatGPT, Perplexity, AI Mode, Gemini, Claude and AI Overview.

You set up your prompts in Project settings, on the LLM Tool tab. The prompt file format is in Keywords and prompt files.

The filter bar

Every AI Visibility screen has the same filter bar at the top:

• Project — pick the LLM project you want to see.
• Select Date — one date, not a range. You can only pick dates that have data. Other dates show No data for this date.
• All Platforms, All Categories and All SubCategories — multi-select lists. Tick the items, or use Select all / Clear all, then click Apply.
• Reset — clears your filters.
• The prompt counter, for example 40 / 50 prompts, shows how many prompts match your filters.

There is no compare period. Trend arrows compare the selected date with the previous date that has data ("vs prev").

How to read these guides

Start with Overview for the big picture. Then go deeper with the guides on platforms, competitors, citations and answers. To learn how many visits AI assistants send to your site, read AI referral traffic.