AI Visibility

Platforms

Compare your AI visibility on ChatGPT, Perplexity, AI Mode, Gemini, Claude and AI Overview, and read each platform's status.

3 min read Updated October 5, 2026

Where to find it in Prism:LLM ToolPlatforms

What is it?

The Platforms screen shows how visible your brand is on each AI platform. AI Visibility is the LLM Tool in your Prism sidebar. Prism can track six platforms: ChatGPT, Perplexity, AI Mode, Gemini, Claude and AI Overview.

Why use it?

To find the platform where you do best, and the one where you do worst.
To see if your visibility on a platform is rising or falling.
To decide where to put your content effort first.

Before you start

Your LLM project must track the platforms you want to compare. The platform list is chosen in Project settings on the LLM Tool tab.

How to use it

Open Platforms
In the sidebar, open LLM Tool, then click Platforms.
Pick a project and date
Use the filter bar. Only dates with data can be picked in Select Date.
Read the cards
Look at Best Platform and Weakest Platform first.
Check the table
Hover over a column header to see what it means. Look at Status and Direction together.

Understanding the screen

Best and weakest platform cards

Best Platform and Weakest Platform each show the platform name and a line like 42% Visibility · 120 Mentions.

Platform Visibility Trends

A line chart of your visibility on each platform over the dates that have data.

Platform Performance Table

Column	Hover text
Platform	AI Models — ChatGPT, Gemini, Perplexity, Claude etc.
Visibility	% of prompts where your brand appeared.
Mentions	Total brand mentions across prompts.
Status	Performance level relative to your best platform.
Direction	Trend vs average visibility.

Understanding the data

Platform status

How a platform performs compared with your best platform: Strong (75% or more of the best), Growing (45% or more), Average (20% or more), otherwise Weak.

Appears in: LLM Tool → Platforms

Status compares each platform's visibility with your best platform's visibility:

Status	Rule
Strong	At least 75% of the best platform
Growing	At least 45% of the best platform
Average	At least 20% of the best platform
Weak	Below 20% of the best platform

Direction shows Up, Down or Flat against average visibility.

A mention is each time an answer names your brand.

Example

For example, your best platform is Perplexity at 60% visibility. ChatGPT has 48%, which is 80% of 60%, so it is Strong. Gemini has 30%, which is 50% of 60%, so it is Growing. Claude has 9%, which is 15% of 60%, so it is Weak. Claude is where you have the most room to grow.

Tips

A Weak status with Up direction is a good sign. Keep going.
A Strong status with Down direction needs a look. Open Responses and filter by that platform.
Use the All Platforms filter to remove platforms you do not care about.

Common issues

Message	What to do
No platform data for the selected date/filters.	Pick another date, or click Reset.
No trend data available	The chart needs data from more than one date.

Frequently asked questions

What does the Status column mean?

It compares each platform with your best platform. Strong is at least 75% of the best platform's visibility, Growing at least 45%, Average at least 20%, and anything lower is Weak.

Why does my best platform show Strong even with low visibility?

Status is relative. Your best platform is the benchmark, so it is always the top of the scale, even if its visibility is low.

Which platforms does Prism track?

ChatGPT, Perplexity, AI Mode, Gemini, Claude and AI Overview. Your project tracks the platforms chosen in its LLM Tool settings.

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