Integrations

Connect Google Analytics 4

Connect your GA4 property to Prism with read-only access so you can see sessions, conversions and revenue next to your search data.

3 min read Updated October 5, 2026

Where to find it in Prism:Integrations

What is it?

Google Analytics 4 (GA4) is Google's tool for measuring what people do on your website. Prism uses it for sessions (visits), new users, engagement rate, conversions and revenue.

Why use it?

GA4 data powers the visitor side of Prism. You see it on the Analytics (GA4 + GSC) screen, in Advanced Analytics, and in the LLM referral traffic section, which shows visits from AI assistants such as ChatGPT and Perplexity. An LLM referral is a visit that came from an AI assistant.

Before you start

You need a Google account that can view the GA4 property.
Select the right project in the Current Project switcher.

How to use it

Open Integrations
In the left sidebar, under System, click Integrations & MCP.
Start the connection
On the Google Analytics 4 card, click Connect Google Analytics 4. Google opens.
Sign in and allow access
Choose your Google account. Allow Prism to view your Google Analytics data.
Pick your property
Prism shows Signed in as with your email and Choose the GA4 property to connect to this project. Each item shows the account name and property ID. Pick one and click Connect property.
Finish
You see Finishing setup…, then Google Analytics 4 connected and Redirecting you back to Prism….

Understanding the screen

Card status

Status	What it means
● Connected	Prism can read your data. The card shows your property name and "synced through" with a date.
+ Available	Not connected yet.
⚠ Needs attention	The last sync failed, or Google access was removed or expired. See Reconnect or disconnect.
… Checking	Prism is checking the connection.
⚠ Can't reach server	Your browser could not reach Prism. Refresh the page.

What changes once it is connected

Before GA4 is connected, the Analytics screen shows messages such as Connect Google Analytics to see sessions. Once it is connected and synced, the KPI cards Organic Sessions, New Users, Engagement Rate, Conversions and Revenue fill in.

Understanding the data

First connection: up to 180 days of history.
Daily sync: around 18:46 IST.
Data runs through two days ago. Report ranges end three days before today.

See Data sync schedule.

Tips

Connect Google Search Console as well to see clicks next to sessions.
Check the Traffic by hostname section on the Analytics screen. It warns you if sessions are recorded under other hostnames.

Common issues

These appear under Connection failed. Click Back to Integrations and try again.

Message	How to fix it
No GA4 properties were found for this Google account.	Sign in with a Google account that can see the property.
You declined access to your Google Analytics 4 data.	Start again and allow access.
Google Analytics access was not granted. Please accept the analytics.readonly permission to connect.	Start again and keep the permission ticked.
Google returned an error	Google sent back an error code. Start again. If it repeats, contact support.
Invalid or expired state	Start the connection again.
Failed to connect Google Analytics 4.	Try again later or contact support.

More help: Connection issues.

Frequently asked questions

Which GA4 property should I pick?

Pick the property for the website in this project. Each item in the list shows the account name and the property ID, so you can tell them apart.

Why does it say No GA4 properties were found for this Google account?

The Google account you chose cannot see any GA4 property. Start again and sign in with an account that has access.

What time does GA4 data sync?

Prism syncs Google Analytics 4 every day around 18:46 IST.

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