Rank Tracking

Bing Rankings

Track your keyword rankings on Bing with overview KPIs, the ranking trend, group wise ranking and the keyword table.

3 min read Updated October 5, 2026

Where to find it in Prism:Bing Rankings

What is it?

The Bing Rankings screen tracks where your keywords rank on Bing. It works like Google SERP, with two tabs: Overview and Keywords.

Why use it?

To see how your Bing rankings change over time.
To catch keywords that dropped or were lost on Bing.
To compare your Bing results with your Google results.

Before you start

You need a Bing tracking project with keywords. An admin sets it up in Project settings. See Keywords and prompt files for the keyword file.

How to use it

Open Bing Rankings
In the sidebar, click Bing Rankings.
Set the filter bar
Pick your project, then Select Brand, Category and Sub Category if needed.
Pick dates
Choose a Start Date and an End Date. Only dates with data can be picked.
Read Overview, then Keywords
Check the KPI cards and charts, then open Keywords for each keyword.

Understanding the screen

Overview tab

The chip Comparing (previous date) → (end date) shows the two dates the cards compare. The KPI cards have the same hover text as Google:

Card	Hover text
All Keywords	Total keywords tracked on the selected date.
Without Changes	Keywords whose ranking stayed the same.
Dropped	Keywords whose rankings went lower.
Lost	Keywords no longer appearing in search results.
Improved	Keywords whose rankings became better.
New Keywords	Keywords that started ranking on the selected date.
Average Position	The average search ranking position of all ranking keywords.

Ranking Trend shows keywords in Top 1, Top 2-3, Top 4-5, Top 6-10 and > 10.

Group Wise Ranking shows the keyword count in each rank group for each date. Use its Excel download to save bing-group-wise-ranking-{project}.xlsx.

Keywords tab

Columns: Keyword, Position, Trend. Click a row to expand the SERP Preview, which shows the Ranking URL:. Click Export for the keyword list, or Opportunity for the opportunity file.

Understanding the data

Average position

Your average place in Google results. Position 1 is the top result, so lower is better. Prism weights the average by impressions, so queries that are seen more count more.

Example: A page at position 3 for a query with 1,000 impressions counts ten times more than position 20 for a query with 100.

Appears in: Analytics, Advanced Analytics

A lower position number is better. Position 1 is the top result.

Example

For example, your All Keywords card shows 120. Improved is 18 and Lost is 3. In Group Wise Ranking, the Top 1 group grew from 10 to 14 keywords over the month. You open Keywords, expand a lost keyword, and check its Ranking URL: on earlier dates.

Tips

Check the same keywords on Google SERP. Big gaps between the two can point to page issues.
Download Opportunity to plan which keywords to work on.

Common issues

Message	What to do
No Bing projects yet / "Add a Bing tracking project to see ranking reporting here."	Ask an admin to create a Bing project in Project settings.
Start date cannot be greater than end date	Pick a start date before the end date.
Export failed: no file was returned.	Try the download again.

Frequently asked questions

Is Bing Rankings different from Google SERP?

It uses the same filter bar and the same Overview KPIs, but it has only the Overview and Keywords tabs. Group Wise Ranking shows keyword counts only.

Why do I see No Bing projects yet?

No Bing tracking project is set up. An admin can add one in Project settings on the Bing Rankings tab.

How do I download the group wise table?

Use the Excel download on the Group Wise Ranking table. The file is named bing-group-wise-ranking followed by your project name.

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