AI Visibility Overview

What is it?

The Overview screen is the home page of AI Visibility. AI Visibility is the LLM Tool in your Prism sidebar. The Overview shows, for one date, how often AI assistants mention your brand, which pages they cite and how you compare with competitors.

Why use it?

• To see your overall AI Visibility in one number.
• To check if you are ahead of or behind your competitors.
• To find the prompts that bring you the most visibility.
• To jump into the detail screens, such as Citations and Brand Visibility.

Before you start

You need an LLM project linked to your master project, with prompts set up. See Project settings and Keywords and prompt files.

How to use it

1. Open the Overview

   In the sidebar, open LLM Tool, then click Overview.

2. Pick a project and date

   Choose your project, then pick a date in Select Date. Only dates with data can be picked.

3. Filter if you need to

   Use All Platforms, All Categories and All SubCategories, then click Apply.

4. Read the cards, then the charts

   Click a card to open its detail screen. Click View Answer in the prompts table to read the full answer.

Prism

Screenshot coming soon

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1. 1Filter bar — Project, Select Date, platform, category and sub-category filters.
2. 2KPI cards — Six headline numbers for the selected date.
3. 3Visibility Trends Over Time — Your brand against competitors over time.
4. 4Top prompts table — Prompts that drive your brand visibility.

Understanding the screen

KPI cards

Clickable cards show a hover hint, for example Click to view full citation report →.

Charts

• Visibility Trends Over Time — your brand against competitors, date by date.
• AI Visibility Leaderboard — brands Ranked by Visibility.
• Answer Position Distribution — how often your brand is in the 1st to 4th Position of an answer, with the number of answers and a %.
• AI Visibility Share donut — Your Share of the total.
• Top Cited Pages — the pages cited most often.

Top Prompts Driving Brand Visibility

This table lists the prompts that give you the most visibility. Columns: Prompt, Visibility, Answers, Platform, View. Click View Answer to open the answer pop-up. See Reading an AI answer.

Understanding the data

AI Visibility Share = your visibility ÷ the sum of all tracked brands' visibility.

A citation is a page that an AI answer links to as a source. A mention is when the answer names your brand.

Example

For example, say three brands are tracked. Your visibility is 30%, competitor A has 45% and competitor B has 25%. The total is 100%, so your AI Visibility Share is 30 ÷ 100 = 30%. If competitor A leads the AI Visibility Leaderboard, open Competitors to see where they win.

Tips

• Check the Answer Position Distribution. Being named first in an answer matters more than being named fourth.
• Use the category filter to find topics where you are weak.
• Read a few answers in full. The numbers tell you where; the answer tells you why.

Common issues