Unified Dashboard

What is it?

The Unified Dashboard is a one-screen summary of your whole project. A project is everything about one website or brand in Prism (see project). The dashboard shows a card for each data module, a few key numbers from Google Analytics 4 (GA4) and Google Search Console (GSC), and the traffic that AI assistants send to your site.

Why use it?

• To check, in one glance, which modules are connected and working.
• To see your organic traffic and top Google queries without opening a full report.
• To see how much traffic comes from AI assistants such as ChatGPT or Perplexity.

Before you start

• Connect GA4 and Search Console. See Connect your data.
• Ranking modules (Google SERP, Bing, Play Store, App Store, YouTube) need a tracking project linked to your project. Your admin sets these up in Project settings.

How to use it

1. Open the dashboard

   In the left sidebar, under Overview, click Unified Dashboard.

2. Check the module counter

   Look at N / 6 modules connected to see how many modules have data.

3. Read the module cards

   Each card shows its headline number or a message that explains why it has no data.

4. Go deeper

   Click Open full analytics → to open the full Analytics screen.

Understanding the screen

Prism

Screenshot coming soon

Dates on this screen

The Unified Dashboard has no date picker.

• GA4 and Search Console numbers always use a fixed Last 28 days.
• Each ranking module uses its own most recent synced days.

To choose your own dates, use the Analytics screen.

Modules connected counter

N / 6 modules connected tells you how many of the six module cards have data. For example, 4 / 6 modules connected means two modules are not set up or have no recent data.

Module cards

There are six module cards.

A session is one visit to your website. Average position is your average place in the results, where 1 is the top.

When a card has nothing to show, it shows one of these messages instead:

KPI cards

• Organic Sessions (GA4) — visits from unpaid search results in the last 28 days.
• LLM Referral Traffic — sub-line GA4 source = AI assistants. These are GA4 sessions that came from an AI assistant. See LLM referral traffic.

Traffic from LLMs

Traffic from LLMs shows one card for each AI assistant that sent you visits. Under it, the LLM share of referral traffic bar shows how the AI traffic is split between assistants.

GA4 · Organic traffic

This panel shows your organic Sessions, Users, Conversions and Eng. Rate (engagement rate) from GA4.

GSC · Top queries

This list shows your top 5 Google search queries from Search Console, plus a (not set) row. (not set) is the part of your clicks that Google does not tie to any query, for privacy reasons. Read (not set) explained.

Status chips and link

The status chips show whether GA4 and GSC are connected, for example GA4 connected or GA4 not connected. The Open full analytics → link opens the Analytics (GA4 + GSC) screen.

Example

For example, your dashboard shows 5 / 6 modules connected. The YouTube Ranking card says Last synced 60 days ago — too stale to show as a current dashboard. This means your YouTube tracking has not synced for more than 45 days. Ask your admin to check the YouTube tracking project in Project settings.

Tips

• Use this screen as a daily health check. If a number looks odd, open the full report to find the cause.
• GA4 sessions and GSC clicks will never match exactly. They come from separate tracking systems. See Reading charts.

Common issues