Google SERP

What is it?

The Google SERP screen tracks where your keywords rank on Google. SERP means search engine results page. The screen has four tabs: Overview, Keywords, SERP Features and SERP Unified. This guide covers the filter bar, Overview and Keywords. The other two tabs are in SERP features.

Why use it?

• To see how many keywords improved, dropped or were lost.
• To watch your average position over time.
• To check your share of voice by ranking group.
• To see the real Google page for a keyword on a given date.

Before you start

You need a Google SERP project linked to your master project, with keywords uploaded. See Project settings and Keywords and prompt files.

How to use it

1. Open Google SERP

   In the sidebar, open Search Rankings, then click Google SERP.

2. Set the filter bar

   Pick your project. Narrow by Select Brand, Category and Sub Category if needed.

3. Pick dates

   Choose a Start Date and an End Date. Only dates with data can be picked.

4. Read the Overview

   Check the KPI cards, then the Ranking Trend chart.

5. Go to Keywords

   Open the Keywords tab to see each keyword. Click a row to see its SERP Preview.

Prism

Screenshot coming soon

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1. 1Filter bar — Project, brand, category, sub-category and dates.
2. 2Tabs — Overview, Keywords, SERP Features, SERP Unified.
3. 3KPI cards — Nine cards with hover help.
4. 4Ranking Trend — Keywords by rank group, with Avg Pos and Visibility lines.
5. 5Group Wise Ranking — KW, SV and SOV% per date, with Excel export.

Understanding the screen

The filter bar

• Project dropdown.
• Select Brand, Category, Sub Category.
• Start Date → End Date. Only dates with data can be picked.
• Reset, with a badge that counts your active filters.

Overview KPI cards

The chip Comparing (previous date) → (end date) shows which two dates the cards compare.

The Features Coverage card also shows Owned and Total Features. The AI Overview card label may be cut short on screen as AI Overview Cover….

Ranking Trend

Stacked bars show how many keywords sit in each group: Top 1, Top 2-3, Top 4-5, Top 6-10 and > 10. Two lines show Avg Pos and Visibility. Visibility is a visibility measure shown next to average position. The subtitle says "Last N days of available data" and the end date.

SERP Feature Coverage and Features Distribution

SERP Feature Coverage lists the features found for your keywords. Click a feature to open it on the SERP Features tab. Features Distribution is a donut of the same features.

Group Wise Ranking

A table of rank groups by date. For each date it shows KW (keyword count), SV (search volume) and SOV% (share of voice). Use its Excel download to save it as group-wise-ranking-{project}.xlsx (with your project name in place of {project}).

Keywords tab

• Search with Search keywords….
• Buckets: All Keywords, Top 3, Trending Up, Trending Down.
• Columns: Keyword, Position, Trend, SERP Features, Volume (sortable), Difficulty.
• Click a position (hover: View live SERP snapshot) to open the saved Google results page for that keyword and date.
• Click a row to expand the SERP Preview, with Ranking URL: and SERP Features:.
• Export downloads the keyword list. Opportunity downloads an opportunity file. Both are made on the server.

Understanding the data

Features Coverage = owned features ÷ feature opportunities.

Example

For example, you pick 1 to 30 September. The chip shows Comparing 29 Sep → 30 Sep. All Keywords is 200, Improved 35, Dropped 20 and Lost 4. In Ranking Trend, the Top 6-10 bar grows while > 10 shrinks. You open Keywords, click Trending Down, and check each keyword's SERP Preview to see which URL now ranks.

Tips

• Use Trending Down each week to catch drops early.
• Compare SV and SOV% in Group Wise Ranking. A few high-volume keywords in Top 1 can matter more than many low-volume ones.
• See Ranking and AI exports for download details.

Common issues