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AI Visibility

Responses

Check, for one brand at a time, which AI answers mention it and which cite its pages, platform by platform.

2 min read Updated

Where to find it in Prism:LLM ToolResponses

What is it?

The Responses screen (page title All Responses) shows every answer for one brand. AI Visibility is the LLM Tool in your Prism sidebar. For each answer you see two simple facts: was the brand mentioned, and were its pages cited?

Why use it?

  • To find answers where you are missing.
  • To find answers that name you but do not link to your site.
  • To compare platforms for one brand in a simple yes/no view.

Before you start

You need an LLM project with answers for the selected date.

How to use it

  1. Open Responses

    In the sidebar, open LLM Tool, then click Responses.

  2. Pick a brand

    Under FILTER BY, click a brand pill. It starts with your brand.

  3. Filter yes or no

    Set BRAND MENTIONED and PAGES CITED to All, ✓ Yes or ✕ No.

  4. Read the answers

    Click View on a row to open the answer pop-up.

Understanding the screen

Brand × Platform Summary

For each platform, this summary shows two counts:

  • BRAND MENTIONED — how many answers say NO and how many say YES.
  • PAGES CITED — how many answers say NO and how many say YES.

Responses table

ColumnMeaning
PromptThe prompt that was asked.
CategoryThe prompt's category.
SubcategoryThe prompt's sub-category.
PlatformThe AI platform.
Brand MentionedWhether the answer names the brand.
Pages CitedWhether the answer cites the brand's pages.
ViewOpens the full answer.

Understanding the data

A mention is when the answer names the brand. A citation is when the answer links to a page as a source. An answer can have one without the other.

Example

For example, the summary for ChatGPT shows BRAND MENTIONED YES 30, NO 20, and PAGES CITED YES 5, NO 45. ChatGPT often names you but rarely links to you. You set BRAND MENTIONED to ✓ Yes and PAGES CITED to ✕ No, then read those answers to see which pages it cites instead.

Tips

  • Switch the FILTER BY pill to a competitor to see where they get cited.
  • Use Reading an AI answer to understand the pop-up.
  • Use Platforms for visibility percentages.

Common issues

MessageWhat to do
No data available.Pick another date, or check your filter bar.
No responses found for the selected filters.Set BRAND MENTIONED and PAGES CITED back to All.

Frequently asked questions

Can I pick more than one brand on the Responses screen?

No. FILTER BY shows one brand at a time. It starts with your own brand.

How do I find answers that mention me but do not cite my pages?

Set BRAND MENTIONED to Yes and PAGES CITED to No.

What is the Brand by Platform Summary?

It counts, for each platform, how many answers did or did not mention the brand, and did or did not cite its pages.

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