FAQ
Feature Questions
Answers about Advanced Analytics, the LLM Tool, rank tracking channels, Compare, Category Builder and the scan tools.
1 min read Updated
This page answers questions about Prism's main features. For step-by-step help, use the guides listed below.
Where to read more
- Advanced Analytics tabs: Search Analytics and Category Builder.
- Comparing periods: Date ranges and Compare.
- AI platforms: Platforms.
- Rank tracking: Google SERP and Keywords and prompts.
- Scan tools: Anomaly Wizard and Opportunity Finder.
Frequently asked questions
How do I open Advanced Analytics?
Open the Analytics (GA4 + GSC) screen and click Advanced Analytics. It needs Google Analytics 4 or Search Console connected.
Which AI platforms does the LLM Tool track?
ChatGPT, Perplexity, AI Mode, Gemini, Claude and AI Overview. Which ones a project tracks depends on the LLM platforms chosen for it.
Which search channels can Prism track rankings on?
Google, Bing, Google Play Store, Apple App Store and YouTube. Each channel needs its own tracking project in Project settings.
What does Compare do?
Compare shows a second period next to your range. In Advanced Analytics you can pick Preceding period, Same period last year or Custom. Many movers, gainers and losers need Compare turned on.
How can I group my URLs into categories?
Category Builder has two methods. Regex Rules match URL patterns, checked top to bottom. Excel Upload maps exact URLs to categories from a file.
What does the Anomaly Wizard need?
It compares your range with the period just before it across GA4 and Search Console, so connect both for the full set of checks. Click Run Anomaly Scan to start.
What does the Opportunity Finder need?
It needs Google Search Console connected, because it scans Search Console queries and pages. Click Find Opportunities to start.
Do the LLM Tool screens have a compare period?
No. Trends on the LLM Tool screens compare with the previous date that has data.
Related articles
- Search AnalyticsCategory BuilderGroup your website's URLs into categories with regex rules or an Excel upload, so Advanced Analytics can report by category.Read
- AI VisibilityPlatformsCompare your AI visibility on ChatGPT, Perplexity, AI Mode, Gemini, Claude and AI Overview, and read each platform's status.Read
- Rank TrackingGoogle SERPTrack your Google keyword rankings: overview KPIs, ranking trend, group wise ranking, the keyword table and SERP snapshots.Read
- DashboardsDate Ranges and CompareLearn how Prism date ranges work, why they end three days ago, and how to compare with an earlier period.Read
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