AI Visibility

Citations

Find which websites and pages AI answers cite as sources, filter by brand, and export the lists.

3 min read Updated October 5, 2026

Where to find it in Prism:LLM ToolCitations

What is it?

The Citations screen lists the sources that AI answers link to. AI Visibility is the LLM Tool in your Prism sidebar. A citation is a web page that an AI answer shows as a source. This screen tells you which domains and pages get cited, for which prompts and on which platform.

Why use it?

To see which websites AI tools trust in your market.
To check if your own pages are cited.
To find social sites and forums that shape AI answers.
To export a list of cited pages for your outreach team.

Before you start

You need an LLM project with answers for the date you pick. The Total Pages Cited card on the Overview also opens this screen.

How to use it

Open Citations
In the sidebar, open LLM Tool, then click Citations.
Pick a brand
Next to Filter by:, click All or a brand pill. Your brand shows (You).
Read the tables
Start with Top Domains, then look at Detailed Citations.
Export
Click Export on a table to download it.

Understanding the screen

Shown only when All is selected.

Column	Meaning
Source	The social site or platform.
Citation Count	How many times it was cited. Click it to filter the detailed table. The hover text says Filter detailed table by and the source name.
Percentage	Its share of all citations.
Share Bar	The same share as a bar.
Status	A status label for the source.

Top Domains

Columns: Domain, Citation Count, Percentage, Share Bar. Use Search domain… to find a domain. Click Export to download.

Detailed Citations

Column	Meaning
Your Prompts	The prompt that was asked.
Category	The prompt's category.
Sub-Category	The prompt's sub-category.
Cited Page	The page the answer cited.
Platform	The AI platform.
Citations Rank	The rank of this cited page in the answer.

Use Search prompts… to filter. Use Rows per page and the "Showing X – Y of Z entries" line to page through the table.

Understanding the data

Citations

Web pages that an AI answer lists as its sources.

Appears in: LLM Tool → Citations

Percentage is the domain's citation count as a share of all citations for your filters.

Example

For example, Top Domains shows a review site with 80 citations, which is 20% of all citations. Your own domain has 12. You search Detailed Citations for that review site and see it is cited for your "best tools" prompts. Getting your brand listed on that review site could help those answers.

Tips

Pick your own brand pill to see only citations linked to you.
Use the platform filter to find which platform cites you most.
See Ranking and AI exports for how exports work.

Common issues

Message	What to do
No citation data available.	Pick another date or click Reset.
No domain citations found.	Clear the domain search or change the brand pill.
No citations found for the selected filters.	Clear the prompt search or widen your filters.

Frequently asked questions

When do I see the Top Social Sources table?

Only when the All brand pill is selected. Pick a single brand and the table is hidden.

What happens when I click a citation count?

In Top Social Sources, clicking a count filters the Detailed Citations table to that source.

Nothing downloaded when I clicked Export. Why?

The file is made on the server and opens in a new tab. Allow pop-ups for Prism. If the export fails, no message is shown, so try again.

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